West Cary Group Partners With ABNB Federal Credit Union as Agency of Record
Richmond, VA – West Cary Group, one of the nation’s largest minority-owned marketing communications and advertising firms recently secured an Agency of Record partnership with ABNB Federal Credit Union. The scope of this contract includes creative campaigns, media planning, and analytics for regional brand engagement.
“We’re excited to work with an organization as invested in our community as ABNB,” said Moses Foster, President and CEO of West Cary Group. “With our team’s proven creative, strategic, and analytic capabilities, we’re already laying the foundation for growth and engagement metrics.”
Serving communities across Virginia and North Carolina, ABNB is a member-owned credit union that offers competitive and digitally accessible financial products for members’ wellbeing. Through the ABNB Community Foundation 501(c)(3), the credit union has also been providing funds and volunteer resources to children and families since 1960.
This partnership with ABNB is West Cary Group’s latest in the financial services sector and opens a door for the firm into the credit union space. Here, West Cary Group is set to build upon expertise and proven results from Capital One, Atlantic Union Bank, and more.
“This Agency of Record partnership is key to aligning ABNB’s brand visibility and building our impact through the region,” said Victor Hall, Chief Experience Officer. “We’re excited to see the digital solutions and strategic value that WCG will be bringing to the table.”
Discover West Cary Group’s award-winning work at westcarygroup.com/work.
About West Cary Group
West Cary Group is a full-service, minority-owned advertising, technology and communications agency founded in 2007 by Moses Foster. It specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group’s capabilities include digital advertising and media, mobile application design and development, web design and development, brand marketing and advertising, and direct response marketing.
